P ZEROTM Launch | October 2016 | Las Vegas, NV

After a successful global launch in Estoril, Portugal, Pirelli launched the new P Zero locally to North American dealers and press in Las Vegas ahead of SEMA 2016, the world’s largest automotive specialty equipment show. As Pirelli’s halo product, P Zero has achieved a rich heritage and over 1,000 homologations since its introduction 30 years ago.


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